Focus for North America with sales beginning in 1999. The decision to name the new car the “Ford Focus” was made in early 1998, as Ford’s senior management had been planning to keep the “Escort” nameplate for its 2007 ford focus owners manual pdf generation of small family cars.

The Focus MK1 was awarded the 1999 European Car of the Year award. Europe, and on a mid-size sedan model in North America. In 2002, Ford launched its highest performance version of the Focus, called the Focus RS. It came with a 2. This original Focus RS was only available in Europe.

For decades, in the U. Focus were seen as a tool to draw in younger buyers looking for a cheap basic transportation and to increase auto makers’ fleet average fuel economies to meet U. Ford was said not to concern about losing money on the Focus so the company could sell gas guzzlers for big profits. However, recent sales of new Focus’s have been able to maintain lower or overall discounting incentive rates than many competing vehicles in its class. 4-door sedan form, as the “Focus Concept” developed by Ford Europe at the Beijing Motor Show in mid-2004. The basic suspension design, which contributed much to the Mk 1’s success, was carried over largely unchanged from its predecessor.