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Your topic — and, more specifically, your core message — must be selected carefully. If it isn’t, then you won’t be able to effectively deliver the speech, and your audience won’t be interested or prepared to receive your message. What is your general purpose? This decision will influence many decisions you make as you prepare for your speech, so it is important that you are clear on your overall motive. Selecting a speech topic sometimes feels like shooting an arrow in a random direction and hoping that it hits a target.

What is your core message? Your core message is the central idea of your presentation. All other speech elements should support the core message. Aim to express your core message in a single sentence. If you cannot do this, you need more clarity.