A medium may provide transmission or storage of information or both. Press” media and culture 10th edition pdf the collective designation of media vehicles that carry out journalism and other functions of informative communication, in contrast to purely propaganda or entertainment communication. World Wide Web, also came the online newspapers, or cyberjornais, or webjornais.

The term “press”, however, was maintained. This group may be the public in general, or a relatively large audience within the public. On the other hand, two or more organizations may share a channel and each use it during a fixed part of the day. Broadcast journalists often make an appearance in the news story at the beginning or end of the video clip. The desk persons categorise news stories with various formats according to the merit of the story. Such formats include AVO, AVO Byte, Pkg, VO SOT, VOX POP, and Ancho Visual. The AVO, or Anchor Voice Over, is the short form of news.

The story is written in a gist. According to the script visual is edited. The anchor reads the news while the visual is broadcast simultaneously. Generally, the duration of an AVO is 30 to 40 seconds. The script is three to four lines.

At first the anchor starts to read the news, and, after reading one or one-and-a-half lines, the visual is aired, overlapping the face of anchor. The AVO Byte has two parts: An AVO, and one or more bytes. This is the same as an AVO, except that as soon as the AVO ends, the Byte is aired. The Pkg has three parts: Anchor, Voice Over, and Sign Off. At first a Script is written. A voice over anchor reads the anchor or anchor intro part. It may be general or special interest, and may be published daily, weekly, biweekly, monthly, bimonthly, or quarterly.

Radio and television reporters often compose stories and report “live” from the scene. Some journalists also interpret the news or offer opinions and analysis to readers, viewers, or listeners. In this role, they are called commentators or columnists. The headline of the story is decided by the news desk, and practically never by the reporter or the writer of the piece. This process takes place according to the frequency of the publication.